Generic filters
Exact matches only
Filter by Custom Post Type

Sponsorship agreements: what rights do brands have?

Commenting on the impact the recent allegations against Cristiano Ronaldo could have on his sponsorship agreements, Mishcon de Reya Commercial Lawyer Simon Leaf – who specialises in such contracts – said:

Cristiano Ronaldo is one of the biggest names in world sport – he has spent many years building up his reputation as not only one of the world’s greatest ever footballers, but also as a valuable asset to the brands that he works with.

The allegations made over the past week, relating to conduct in 2009, will no doubt lead to his major sponsors checking their sponsorship agreements with the player to see what rights they have. This is likely to include not only their rights to terminate or suspend the relationship if the allegations prove to be accurate, but also whether they may be able to recover past fees paid to him.

Recovering amounts that have already paid where there is merit in allegations such as this can be more challenging. Being able to do so would ultimately depend on the contractual terms, and whether the sponsors can demonstrate that any such incident should have been revealed prior to entering into a contract with the sponsor.”

Simon featured on Sky News and BBC 5 live Drive commenting on this issue.

Related links

Daily Mail
Fox Sports
The Daily Telegraph
Daily Star
Inside Word Football
Mail on Sunday

Shaper: Matthew Januszek

Matthew Januszek is Co-Founder of Escape Fitness, a business committed to working with fitness clubs to deliver the best possible exercise experiences. Founded in 1998, Escape Fitness has built a reputation for product innovation, quality and design while growing and competing through great partnerships in multiple markets worldwide. From a garage gym to a global [...]


Jazz Shapers - 5 days ago

Shaper: Raoul Shah

Raoul Shah is Founder and joint CEO of Exposure, a creative communications agency that joins the dots between brands, culture and consumers.   Founded in 1993, the agency prides itself on long term client relationships (some of which span over 15 years), has won numerous awards (including Cannes Lions & D&AD), and remains one of [...]


Jazz Shapers - 2 weeks ago