Search
Generic filters
Exact matches only
Filter by Custom Post Type
Sports

Sponsorship agreements: what rights do brands have?

Commenting on the impact the recent allegations against Cristiano Ronaldo could have on his sponsorship agreements, Mishcon de Reya Commercial Lawyer Simon Leaf – who specialises in such contracts – said:

Cristiano Ronaldo is one of the biggest names in world sport – he has spent many years building up his reputation as not only one of the world’s greatest ever footballers, but also as a valuable asset to the brands that he works with.

The allegations made over the past week, relating to conduct in 2009, will no doubt lead to his major sponsors checking their sponsorship agreements with the player to see what rights they have. This is likely to include not only their rights to terminate or suspend the relationship if the allegations prove to be accurate, but also whether they may be able to recover past fees paid to him.

Recovering amounts that have already paid where there is merit in allegations such as this can be more challenging. Being able to do so would ultimately depend on the contractual terms, and whether the sponsors can demonstrate that any such incident should have been revealed prior to entering into a contract with the sponsor.”

Simon featured on Sky News and BBC 5 live Drive commenting on this issue.

Related links

Daily Mail
Fox Sports
The Daily Telegraph
Daily Star
Inside Word Football
Mail on Sunday

Shaper: Jon Bradford

Jon Bradford, a highly experienced early stage investor, is the Founding Partner of Motive Partners, a financial technology investment company.   Founder and Co-Founder of many other businesses including Dynamo Ventures, an early stage seed investor focused on Supply Chain and Mobility, Jon is well-accredited with the title “Godfather of European Accelerators” for founding Ignite100 Accelerator [...]

Read More...

Jazz Shapers - 4 days ago

Shaper: Tamara Littleton

Tamara Littleton is Founder and CEO of The Social Element, a social media agency advising some of the world’s biggest brands on how to use social media to solve business challenges. Having left her role running a BBC web team, Tamara founded The Social Element in 2002 before the explosion of social media with the [...]

Read More...

Jazz Shapers - 2 weeks ago