Shaper: Tobi Schneidler

Show aired on 9th January 2016

Transcript

Tobi is founder and CEO at Bouncepad, a fast-growing technology company that helps retailers reboot stores for the digital age. Based in London and Boston, Bouncepad products are now used in more than 50 countries.

Tobi’s background in architecture led him to question how the next generation of commercial space could use technology to connect with real people, in real life and real time to save the high street. Research and teaching at the Royal College of Art and Saint Martins in London, as well as the Interactive Institute in Stockholm, led him to projects around Intelligent Homes and to his involvement in the emergence of the Internet of Things.  This work then launched a new type of retail design agency, for the connected customer world. Bouncepad, the product, emerged shortly after, to become the world’s first iPad Kiosk, establishing an entirely new product category. Some of the biggest brands in retail, hospitality and travel – including McDonalds, American Airlines, Hugo Boss and Virgin – are using Bouncepad to innovate their service offering, increase conversion in store, drive loyalty and return visits.

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Follow Tobi on Twitter @tobiping

While I was studying architecture, I was already interested in how the digital would inform physical environments.

The space of architecture is very slow moving: most architects only start building their first building when they are like 60 or 70 – I didn’t have the patience for that.

I had a lot of fun stuff before this that actually didn’t result in commercial success, but the iPad was this very approachable piece of technology that people intuitively know how to use.

This was just an epiphany, I was just totally clear that this would be a goer really.

I have always been interested in business. Some people like gardening or clubbing or whatever, I quite like reading up on business.

It’s really important to think about building a business as a collaborative effort.  It is not like one sole genius who can pull it off.

I am probably completely unemployable by a normal company.

Building a sustainable business is a lot about connecting to the market and getting a bunch of people together who like to do what they do and who think that there is some mileage in it for the long run.