Shaper: Raegan Moya-Jones

Show aired on 11th October 2014

Transcript of the show

After moving from her native Australia to the United States, the news in 2003 that Raegan was expecting her first baby triggered many mixed emotions. Although her family was half way around the world, Aussie motherhood traditions were always with her. On the top of her list were muslin wraps that Australian moms use to swaddle their babies. It was to her surprise when she went looking for them in New York that they were nowhere to be found. After scouring stores across the U.S. for the soft, breathable wraps used by mothers everywhere in Australia, Raegan came up empty-handed. Every swaddle she found was too small, too thick and in her mind just not right to use to swaddle her new baby girl, Anais. Before she could stop herself, Raegan was taking a page from Plato’s Republic – inventing by way of necessity – and became an Economist employee turned baby industry entrepreneur—a mom on a mission, you might say. And in July 2006, aden + anais® was born and can now be found in thousands of stores across 63 countries, worldwide today.

I just always knew that wrapping your baby in muslin was very much a part of our culture in Australia.

I am a tad Type A so I tend to challenge myself and I never really doubted that it was going to be a success.

I get asked in interviews: what was the difference between your success and others that have great ideas? I said, I just followed through on mine.

I basically chose sleep deprivation over poverty when I started the business.

…fast-forward to quarter to four in the morning; I go to the bathroom and there is this crazy-haired girl staring back at me…

I went the friends and family route because there was just absolutely no access to capital at all back then…

The mothers marketed the product for us, so even to this day I have never spent money on traditional advertising.

I have pretty much always run this business from my gut.

I’d like to tell you that it was very scientific and I am this genius person, but it’s not. It is very much still me as a mother of four girls and what I want in my house and things I would buy for my children.