Shaper: Martin Morales

Show aired on 6th August 2016

Transcript

Martin Morales is the award winning and pioneering Peruvian chef, restaurateur and founder of Peruvian restaurants: Ceviche SohoAndina in Shoreditch; Ceviche Old St; and the gorgeous newly opened Casita Andina in Soho (watch here). He is the author of the bestselling cookbook Ceviche Peruvian Kitchen - Sunday Times Cookbook of the Year.

Martin is known as the pioneer of Peruvian food in London and alongside his cooking, Martin is involved in a variety of music and arts projects including running Ceviche Old St Gallery – featuring Peru’s top 50 contemporary artists, and his own Peruvian music label, Tiger’s Milk Records. He is a trustee for the Peruvian children’s charity, Amantani and previously worked with Steve Jobs when Martin worked at Apple as the founding member and head of iTunes Pan Europe. He was also head of Disney Music, ran record label for EMI, was a globetrotting club DJ and has also worked with Ferran Adria, Miley Cyrus, The White Stripes and The Muppets among others.

Listen live at 9am Saturday.

Follow Martin on Twitter @martinceviche.

“As Peruvians, we are obsessed with eating. We are obsessed with cooking. We are obsessed with ingredients.”

“I made a mistake that I regret. I should have done this 20 years ago. I should have started my first restaurant when I was 20 and I didn’t.”

“My father wanted to travel the world after he finished his degree…that night Miss World was won by Miss Peru so he kind of said, ‘I’m going to Peru’ “

“…running a brigade of chefs is just like being an orchestra director.”

“We are only as good as our last dish. That’s what I always tell our team and that’s the truth.”

“People are consuming things a lot quicker. They want the new more often. They are not so loyal to brands anymore…”

“We are at the beginning of a food revolution that is coming from Peru. Peru has thousands of years of gastronomy…we are just scratching at the surface.”

“We have three educational homes for very, very poor and disadvantaged children in the Andes of Peru. I could have been one of those children and I never forget that.”

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