Shaper: Dominic Joseph

Show aired on 5th September 2015


GB Young entrepreneur of the year 2013, Dominic is the CEO and co-founder of Captify, an advertising technology business that specializes in Search Intelligence. Dominic co-founded Captify with Adam Ludwin in 2011, sharing a join vision of creating a digital advertising technology that engages with consumers through Desktop, Mobile and Video based on their intent shown through search.  Captify are Europe’s leading Search Retargeting business hundreds of global clients such as American Express, Sony, Warner Brothers, Sky and Microsoft amongst many others.  Captify have experienced substantial growth in the four years since conception at over 100% per year and as a result the business has expanded from 2 people to 75 globally.  Dominic & Adam have successfully raised 13 Million Euros in Series A and Series B funding from European investors Smedvig Capital and Panoramic Growth Equity.  Captify have offices in London, Hamburg, Paris and Kiev.

Previous to building his technology business, Dominic used to be a professional drummer, featuring on various chart hits for various signed artists, also having signed a record deal with Polydor, Universal Records, toured the world for 3 years supporting the likes of The Bravery, AHA, Blondie, FatboySlim and The Chemical Brothers, playing Glastonbury twice, V Festival, Rockness and many arenas around UK & Europe.

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I signed a record deal when I was nineteen years old to Polydor Universal and did lots of touring, lots of studio time, worked with lots of fantastic musicians

I learnt a lot about life and a lot about working with people, working as a team and developing your own skills

I never played the drums to make money.

If you are going to do something, you have to be 110% committed, you go for it and you make sure that you get the result you need.

I think having a great co-founder, having a great business partner to work with, is absolutely key.

I think having a partner pushes you into areas you wouldn’t normally go into.

I think when you have people around you that are better than you at your job, you kind of get addicted to trying to find more of those kind of guys.

What is important is to create depth within the business so that you have.

If you have got a fantastic product, if you have got an idea that is a really good credible idea, then you can actually attract pretty heavyweight people.

You have to have a spine to your product and make that your absolute bread and butter.

We are just focused on being as successful as we can.