Shaper: Daniel Lubetzky

Show aired on 29th October 2016


Daniel Lubetzky is the founder and CEO of nutritious and delicious snack foods maker KIND. It is the fastest-growing U.S. snack company, and has inspired more than one million kind acts since the company’s inception in 2004 through its Kind Movement.

A pioneering social entrepreneur, Daniel is also the founder of PeaceWorks Inc., a business that fosters cooperative ventures among neighbours in the Middle East, and he co-created Maiyet, a fashion brand that partners with artisans to promote entrepreneurship in developing economies. Additionally, he co-founded the OneVoice Movement,an international grassroots e­ffort that amplifies the voices of moderate Israelis and Palestinians seeking to end the conflict.

His commitment to creating economically sustainable and socially impactful business has been lauded by BusinessWeek, Time, Advertising Age and Entrepreneur. Daniel has also been recognised by the World Economic Forum and the Skoll Foundation, and in 2015 President Barack Obama and Commerce Secretary Penny Pritzkernamed him a Presidential Ambassador for Global Entrepreneurship (PAGE).

He is the author of the New York Times bestseller ‘Do the KIND Thing’.

Listen live at 9am Saturday.

Follow Daniel on Twitter @danlub.

My father was a Holocaust survivor. He related to his experience from a perspective of kindness – he always remembered acts of courage from people who risked their lot to save his life and his family’s life. That’s shaped the ventures I’ve started.

When I was travelling I was very frustrated that I couldn’t find products that were nutritionally dense – real food that I could recognise. So I set out to create one.

KIND is both wholesome and convenient.  It’s socially impactful and economically sustainable.

We’ve created a lot of mechanisms to try to inspire kindness in an authentic way and now we are trying to bring that here to the United Kingdom.

Our Kind People programme is where people who are selflessly helping the communities are anonymously nominated and then we gift up to half a million dollars to help them scale their work in their communities.

The very fabric of our society is threatened by an inability to respect each other.  It is important to recognise the strength it takes to have kindness in your heart, to be able to empathise with and understand people who are different from you.

I don’t derive enjoyment from going on a jet or on a big boat, I love creating things.

My children are the greatest meaning of my life and what I enjoy the most.

You might be able to create value by tackling objectives that are seemingly at odds but that through some creativity you can pursue in tandem.