Shaper: Claire Mason

Show aired on 25th July 2015

Transcript

Claire Mason is the Founder of B2B marketing and public relations consultancy Man Bites Dog. A decade ago she set out to solve the challenge of how to market the knowledge economy. Today her multi award-winning team works with some of the world’s smartest organisations, turning their intangible expertise into Man Bites Dog stories.

This year, Claire was named Female Marketing Leader of the Year by the Chartered Institute of Marketing, and Man Bites Dog was recognised as Outstanding Consultancy of the Year by the Chartered Institute of Public Relations.

The business Claire founded on her dining room table with a £200 overdraft now employs more than 30 expert consultants and operates across the world. Along the way she has created a supportive pack culture which balances exceptional performance and collegiate caring – winning PR Week’s Best Place to Work for the past six consecutive years.

Claire is passionate about the power of big ideas to deliver remarkable commercial impact and is a frequent media commentator on innovation, thought leadership, B2B brands, entrepreneurship and culture. Claire has an English degree from Oxford University and an MA in Romanticism from York University.

A born entrepreneur and innovator, she worked on her first business at 14, published a book at 25 and, aged 30, established Man Bites Dog as specialists in communications for the knowledge economy. Claire is an active member of the entrepreneurial community and has been recognised as one of Management Today’s 35 Under 35 leading business women, listed as one of the UK’s most outstanding young entrepreneurs in Growing Business magazine’s Young Guns, and named one of the UK’s most influential communicators by PR Week.

Follow Claire on Twitter @womanbitesdog or @manbitesdogpr

Listen live at 9am Saturday.

We have seen the rapid growth of high value services and the knowledge economy, but how an earth do you market those things? You can’t see them and you can’t touch them, they are intangible.

The thing that really differentiates you is your ideas.

I wanted to create a new kind of consultancy that would help organisations right through from their strategy to actually growing their business.

If you are a professional services business or a business whose product is invisible there is nothing to activate it.

I have always attracted the most troublesome clients in every agency I’ve worked for – they didn’t have natural news but what they had was amazing experts.

When you are an entrepreneur it’s really important to start talking about it before you do it because that generates opportunities for you.

Our first clients paid us 100% up front because they knew we didn’t have any resources – it was fantastic to see big companies helping small companies to get off the ground like that.

We have that incredibly supportive culture so when you are trying to do something that’s new or innovative or complex, you know the whole team will support you.

That’s where all the success comes from – helping each other.

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