Shaper: Camilla Barnard

Show aired on 20th June 2015


Co-Founder & Marketing Director of Rude Health

As part of her degree, Camilla spent a year in Fukuoka, Japan. Here she developed an understanding of the language and a thoroughly indecent passion for Japanese food.  Upon graduating Camilla headed back east to indulge in another eight months of sushi eating and learning.  Back in London, Camilla continued her love affair with the orient and kick-started her career in Anglo-Japanese fashion trading. Two years later, she was lured into the world of Derivatives Risk Management. Immersed in this alien world for four years, Camilla retained her interest by writing about the lunch she was eating for an online magazine.

In 2002, Camilla met her future husband and business partner, Nick Barnard, then a publisher and still an aerobatic stunt pilot. So strong was their mutual belief in the need to revolutionise the nation’s eating habits that Camilla and Nick, along with two neighbours, spent many a long evening creating their ultimate, healthy breakfast cereal.  Rude Health was founded in 2005, the same year that Camilla and Nick moved house, got married and started a family. Thankfully, their business blossomed, enabling Camilla and Nick to decamp from their cramped kitchen to a local office. A few years and moves later, Rude Health now makes lots of breakfast cereals and some snacks and drinks. The Rude Health team now counts 13 with Camilla leading the marketing.  What hasn’t changed is what Rude Health believes in, which is: Eat Right, Stay Brilliant.

Follow Camilla on Twitter @rudehealth

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“It was probably a slightly ‘baby-brain’ induced idea”

“…rather than spending a fortune on working out the perfect way to do everything, we just did it. We just bought the ingredients.”

“Chopping apples after a while, I can tell you…your wrists go unless you are a hard core knife expert.”

“You can spend a lot of time thinking: is anyone listening? Are we mad?”

“Four people is quite a lot of cooks when you are starting a business. We didn’t necessarily have the right combination of skill sets.”

“We are driven hugely by wanting to improve the whole food culture in the country.”

“It turned out other people wanted to rant, people were ranting back at us, which was great”

“Some of the major food trends are about restriction, cutting things out, denial…and that just strikes me as a fundamentally flawed relationship with food.”

“We are probably not the right people to talk to Government. It’s so slow, and I think we would go mad.”

“Fundamentally, if the mothers are comfortable with what they are eating, and they are feeling good, it is going to be a lot easier for them to nourish their children.”