Shaper: Alex Depledge

Show aired on 22nd April 2017


Alex Depledge

Alex Depledge founded, built and sold UK based domestic cleaning marketplace start-up,

As CEO of, Alex took the firm to a Series A funding round of $6 million and 70 full time employees within 12 months of launch – using the investment to quickly take the startup into Ireland and Europe, and making it one of Tech City’s biggest successes.

Alex’s forthright views, industry experience and strategic leadership has led to her appointment as chair of the Coalition for a Digital Economy (Coadec) and founding board member of the government-backed Sharing Economy UK trade body SEUK. In 2016 Alex was awarded an MBE for services to the Sharing Economy.

Educated at the University of Nottingham and the University of Chicago, Alex started her career as a consultant for Accenture in the UK. She rose quickly through the ranks before her desire for a new challenge led her to taking the leap into the world of entrepreneurship.

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Follow Alex on Tiwtter @adepledge.

“I either saw women having family, seeing that family, and their career stalling; or having a family, never seeing them, and their career advancing. Neither of those options were okay for me.”

“We didn’t know we were going to be tech entrepreneurs. That kind of came later when we realised our idea required technology.”

“It originally started with Jules wanting to find a piano tutor, so that became a school of music where we could find tutors and I was like that’s pants and then we kind of broadened it out to becoming like the Amazon of local services.”

“We realised we had no cleaners but everyone was looking for a cleaner and this is when we were like, actually we need to focus down and so that’s how we ended up becoming a cleaning marketplace.”

“I think that there are two types of people in life. There are the ones that need structure and process and they’re great in big businesses, and then there are people like me and Jules.”

“… no day is ever the same and when my days become similar that’s when I have to do something else.”

“For women who want to have something that really feeds the soul and is gratifying, I think that running your own business can give you that, and allow you the ability to have children. It is no surprise that the vast majority of women become entrepreneurs once they have had children not before.”

“I felt like I didn’t deserve this windfall, and what had I actually done to kind of get to this level? It was a really humbling experience for me.”