Shaper: Adam Sopher

Show aired on 12th March 2016


Adam Sopher is co-founder and director of Joe & Seph’s Gourmet Popcorn along with his parents Joseph and Jackie. Joe & Seph’s aim is to produce the very best-tasting popcorn in world, using all-natural ingredients. They create a large range of innovative flavours including Salted Caramel, Goats Cheese & Black Pepper and Gin & Tonic popcorn. Joe & Seph’s is now available in over 1,000 UK locations as well as 15 countries worldwide and have won 24 Great Taste Awards as well as the Grocer Gold Award for Export.

Follow Adam on Twitter @adamsopher.

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“…turned up with a car load of popcorn, hoped for the life of us that it would sell because we couldn’t eat that much popcorn ourselves…”

“I reckon I was probably one of the biggest nightmares to manage.”

“…my dad was an entrepreneur and his dad was an entrepreneur, so I think it probably runs in the genes a bit.”

“We’ve made some flavours that really haven’t worked…Banoffee Pie popcorn.”

“Initially we started off having no idea how an earth you should invoice a customer.”

“I think that is the beauty of a family business – we are so aligned in terms of what we are trying to achieve there is never really a reason to disagree.”

“Coming up with flavours that people don’t like is a bit of a kick in the teeth.”

“You’ve got to remember that you are still a family, but have this fantastic hobby, passion and business that is a world of popcorn.”