Myles Hopper and Giles Humphries are co-founders of Mindful Chef. A professional nutritional coach and former Fitness First Ambassador, Myles studied at one of the world’s most respected nutrition education programs and qualified as a Precision Nutrition nutritional coach. Having worked in the health and wellness industry for over a decade, Myles is able to draw upon real client data and experience. Myles runs Mindful Chef’s brand partnerships, nutrition and content. A former M&C Saatchi marketeer, Giles has experience in the brand, digital and experiential space. Giles previously worked at innovative industry leading e-commerce gaming brand Betfair. With over ten years experience in the marketing industry, Giles runs Mindful Chef’s marketing communications. Mindful Chef are a B Corp company placing social responsibility alongside profit. In 2017 they partnered with the charity One Feeds Two which means for every mindful meal sold they donate a school meal to a child living in poverty. They’ve so far donated over a million meals to children in Malawi.
We had that eureka moment of ‘this is how food should be sourced’.
We were lucky enough to have great produce on our doorstep. Our idea was around how to get it to more people – fresh food is very much an operation and logistics business.
We identified that there was an opportunity – no one was serving the healthy end of the category.
If we can make those small adjustments to someone’s diet on a long-term basis…then I think we can make a big difference.
The big thing that drove us on is hearing these amazing stories of health transformations across the country.
Suddenly growing and growing quickly was the number one aim.
Be careful what you wish for because you might not be ready for it.
The early days were the hardest. I can see why lots of start-ups fail in that first year.”
If you’re starting out on your own that can be a very lonely place. If you can put a Board in place or if there are several of you it does make it a little bit easier.
If we don’t know things, then we’ll go and learn them.
You’ve got to have investors that you can see yourself working with long-term.
This is still very much still a founder-run company.