How Mishcon de Reya jazzed up its marketing

Partner and Director of Business Development Elliot Moss was interviewed by FirstWord on our partnership with Jazz FM.

The interview explores why the unlikely partnership works and how it fits into our wider content marketing strategy.

Elliot said, “We realised that creating our own content was important. It allowed us to be in control. Self-publishing removes the element of having to rely on a third party to put out what we’re thinking and allows us to have a direct relationship with our audience,”

Read the full interview here.