Search
Generic filters
Exact matches only
Filter by Custom Post Type
Cyber

Big Data Moves the Goalposts: Football’s New Cyber Threat

Football is a business driven by data. Data analytics facilitate player and game analysis, social media provides a platform for modern marketing and profile-building, ticket sales are made online, and technology underpins key stadium infrastructure. Football is very much in the digital space: a big data business that faces some big data problems.

At the same time that football has embraced the digital space, the sporting industry has become a target for a range of adverse groups, from nation-states to cybercriminals and hacktivists. Sport-related entities are now operating in an environment where they can be targeted not only for financial gain, but also for more personal attacks, such as attempts to discredit players or national teams.

Read the full article here.

Shaper: Sir Martin Sorrell

Sir Martin Sorrell is the Founder of WPP – the advertising and marketing services group, and S4 Capital – an advertising and marketing company for the digital age. Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services [...]

Read More...

Jazz Shapers - 3 months ago

Shaper: Marcia Kilgore

Serial entrepreneur, Marcia Kilgore, is the Founder of Beauty Pie – the radical, luxury cosmetic buyers’ club as well as Bliss, Soap & Glory, FitFlop and Soaper Duper. Coming from humble beginnings, Marcia’s drive and ambition led her to Found Bliss Spa, selling a majority stake to LVMH in 1999. In 2006, she launched bath, [...]

Read More...

Jazz Shapers - 3 months ago