Football is a business driven by data. Data analytics facilitate player and game analysis, social media provides a platform for modern marketing and profile-building, ticket sales are made online, and technology underpins key stadium infrastructure. Football is very much in the digital space: a big data business that faces some big data problems.
At the same time that football has embraced the digital space, the sporting industry has become a target for a range of adverse groups, from nation-states to cybercriminals and hacktivists. Sport-related entities are now operating in an environment where they can be targeted not only for financial gain, but also for more personal attacks, such as attempts to discredit players or national teams.
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