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Emily Dorotheou

Emily Dorotheou

Emily is an Associate in the Commercial team, having joined the firm in May 2017. She advises clients across a number of sectors, with a particular focus on the technology, retail and media industries. Her experience includes advising on procurement, logistics, technology and consumer facing agreements.

Recent posts by Emily Dorotheou

Are fashion brands being transparent about data?

A recent study by Vogue Business on retailers’ use of customers’ personal data demonstrates a significant mismatch between the personal data actually collected and shoppers’ understanding of this. The results from making data subject access requests to a number of retailers found that, as would be expected, they collect basic information from their shoppers (e.g. name, addresses [...]


Data - 4 months ago

Working with The Machines: 5 key things to consider when dealing with AI

This week saw the announcement of Alan Turing, the father of modern computing and artificial intelligence, as the face of the new £50 note. Computing and artificial intelligence (AI) have come a long way since Turing’s efforts at Bletchley Park. AI is currently used to: power personal assistants; identify and diagnose diseases; improve logistics and transportation; draft [...]


Data, Intellectual Property, Technology - 12 months ago